You hear the word “brand” tossed around all the time like it has some simple definition that everyone should know. The big wigs of our industry let the word slip off their tongues so easily that you would think it’s their first name, and we are are continuously told to build our own “personal brand”, but no one ever stops …

Today, similar to all my days spent in this program, was an all-around remarkable day. This morning at my internship with Mission Athletecare the entire office was buzzing. There were meetings every other hour, a large number of packages to be sent to influencers, inventory to track, and Excel sheets to create. I was running around the office giving help …

As I sit at my computer trying to write this blog post, all I can think about is how fast these last five weeks have gone by. It seems like only days ago that I moved into the Big City and anxiously and excitedly started this summer, and now we are more than halfway done with MSBA 2016. My internship …

Shameless confession: I’ve been in New York for six weeks now, and I call my mom every day. Nothing validates my adventure like telling my mom all the cool things I’ve been doing in the city, even though I claim that this experience has helped me become more “independent”. The daily phone call goes back to our daily rituals from …

Some are born great. Some achieve greatness. Some have greatness thrust upon them. Here at MSBA, we witness all three. Boys and girls around the globe have dreams of what they want to be when they grow up. Some want to be firefighters, some want to be ninjas, and some want to be superheroes. As for me, I wanted to …