Day 11: Push Possible

Julia Rauchenberger 2018

As the end to our second week in New York City was fast approaching, Team MSBA took to the streets and attended our second Office Field Trip at the world renowned agency, Wasserman. The moment we walked into the building I knew that this was the place to be, emblazoned in bold letters on the walls was the phrase “Push Possible”. As we sat down at the massive conference room table and took in the space around us, five people walked to the front to tell us what it is that Wasserman does: Nick Hudson, Cheryl Mark, Marc Raiken, Alex Schned, and Patrick Vohden. Not only did these five people stay late at work and give up their time to talk to a bunch of college students, but standing in the back were three more Wasserman employees – Jakob Gutierrez, Sawyer Opalich and Adam Daroff, all current MSBA Mentors and past participants in the MSBA program – who additionally decided to devote their nights to the MSBA 2018 class. All around us, in a room testing its occupancy limits, were people who cared about the development of our careers and devoted time to help in anyway they could, and it felt great.

“Who would have thought two months ago that this is where I would be spending my summer? Meeting incredible people, learning from devoted professionals and being paired with three selfless Mentors determined to help me better my career (one of whom was in the room at our Wasserman Field Trip).”

The Wasserman team then began to tell us about their different roles at the company and some of the amazing campaigns that they have created. They split up their presentation by describing the different verticals within Wasserman: Brands, Properties, Experience, and Research & Insights. Something that was so amazing about this presentation was the Wasserman team’s willingness to answer every and all of our questions, and we definitely had a lot. They paused discussions to delve into the inquiries of the MSBA class no matter the topic. While hearing from these professionals about the inner workings of their company was extremely interesting and informative, the questions were my favorite part of this experience. This is where I find you can truly learn, when you break from the script and just talk. That was what it felt like in that full room; just 30 plus people having a casual conversation and getting to know each other.

Throughout the night, the Wasserman team gave us a tremendous amount of insight, tips and tricks about their company, and I know that all of it will stick with me throughout the rest of my professional career. I really appreciated the phrase that kept coming up in conversation – push possible. All of the people in front of us were telling us to make sure that we are constantly pushing what is possible and to never settle for something less. At first I thought being in that room surrounded by so many like minded people was already pushing possible. Who would have thought two months ago that this is where I would be spending my summer? Meeting incredible people, learning from devoted professionals and being paired with three selfless Mentors determined to help me better my career (one of whom was in the room at our Wasserman Field Trip). That was when I realized that I must be pushing possible every single day. Yeah, where I am right now is incredible, but I can always be doing more, learning more and trying harder. So, thanks to the amazing people at Wasserman and MSBA, that is what I am going to continue to do – always strive and push possible.