Executive Vice President & Chief Marketing Officer – Los Angeles Dodgers

Lon Rosen, who has more than 25 years of experience in the sports and entertainment industry, currently works for the Los Angeles Dodgers as the Executive Vice President & Chief Marketing Officer.

Rosen previously served in the same role for two years starting in 2004 before rejoining Magic Johnson Enterprises. This time, he is working with Johnson, one of the new owners of the Dodgers. Rosen was instrumental in assisting Johnson and the Guggenheim Partners in acquiring the Dodgers on May 1, 2012 in what was the largest team sports transaction in history.

Rosen, who was influential in guiding Magic Johnson Enterprises to be recognized as one of the most successful minority business companies in the country, will oversee all activities for the Dodgers’ marketing, sales, advertising, communications, community affairs and government relations.

Prior to returning to the Dodgers, Rosen focused his efforts for Magic Johnson on business development, television productions, sports consulting and new media ventures in addition to his representation of broadcasters, coaches, hosts and other entertainment personalities.

Upon graduation from college, Rosen headed to the Fabulous Forum, where he began his sports career with the NBA’s Los Angeles Lakers and the NHL’s Los Angeles Kings. He worked his way from an internship into a promotion as Director of Promotions for the Lakers, Kings and the Los Angeles Forum’s Special Events, where he served seven years from 1980 to 1987.

From there, he started his own sports marketing company, First Team Marketing, and moved into sports marketing and sports representation. His first client was Hall of Famer Magic Johnson.

Rosen, a University of Southern California graduate, resides in Los Angeles with his wife, Laurie, and their two sons, Michael and Brian.