Leadership Team

A diverse and passionate staff with decades of wide-ranging sports business experience.


  • David Oestreicher
    David Oestreicher
    Co-Founder
  • Ben Sturner
    Ben Sturner
    Co-Founder
  • Jonathan Blue
    Jonathan Blue
    Co-Founder
  • Lorne Segall
    Lorne Segall
    Program Director
  • Bailey Weigel
    Bailey Weigel
    Dean of Students & Marketing Manager
  • Ryan Hines
    Ryan Hines
    Digital & Media Intern
  • Shannon Van Pelt
    Shannon Van Pelt
    Marketing & Communications Intern
David Oestreicher
Co-Founder

David is widely recognized as a leader in education, media, sports and technology.

As Co-Founder & Managing Director of Manhattan Sports Business Academy, he drives the company’s mission to identify, prepare and connect the next generation of sports business executives as conduit for key industry collaborators including CAA, ESPN, MLB, NBA, NFL, Nike, Wasserman and WME | IMG.

David also creates, markets and supports award-winning mobile apps for athletes and administrators as Founder & President of REC*IT while providing advisory services for organizations and individuals as Principal of DOC.

He was Global Business Development Manager for the NBA and General Manager of ACSF securing revenues totaling over $250M through partnerships with bluechip organizations such as Microsoft, Nike, P&G, PepsiCo and Sprint.

He earned his Bachelor of Science in Marketing from Indiana University’s Kelley School of Business and was honored as top student with a 4.0 GPA in the Integrative Core Program.

David has been profiled by SportsPro as one of 10 young leaders in global sports business, spotlighted in The Wall Street Journal, named a Rising Star by numerous industry publications and enjoys guest teaching at Columbia, Harvard, Princeton and Wharton.

Apple has awarded REC*IT a Top 5 Free Sports App ranking on iTunes each year since launch and Manhattan Sports Business Academy received over 2,500 applications for 25 positions in 2017 following a feature story by Forbes as the premier innovative career development platform.

David is a proud graduate of Walnut Hills High School in Cincinnati where he was an honor student and decorated athlete. He loves his family, friends, hometown sports, athletics, teaching and learning.

Ben Sturner
Co-Founder

Ben Sturner is the Founder and CEO of Leverage Agency, a premier brand, sports and entertainment company. Ben launched Leverage Agency from his New York City apartment, and, through his vision, Leverage has emerged as a leading agency for clients in the sports and branded entertainment industries. In 2010, the SportsBusiness Journal recognized Leverage as a top 5 agency in sales, property consulting, and client services.

Ben played varsity tennis and graduated from Boston University with a degree in communications. He has taught sports management at New York University and Columbia University, and has lectured at Princeton University, Indiana University, Brown University, and the University of Massachusetts, among others. Ben enjoys giving back and helping shape the next generation of sports business leaders.

Jonathan Blue
Co-Founder

Jonathan Blue is Chairman and Managing Director of Blue Equity, LLC. Blue Equity is a private equity firm with a diverse and innovative portfolio of business enterprises with concentrations in oil and gas, media, healthcare, defense, financial services, real estate, manufacturing, art commerce, and sports & entertainment.

In his role as Chairman, Blue oversees the management of the current holdings in the company. Blue also formed BEST (Blue Entertainment Sports Television) in 2005 and was successful in building through ten acquisitions one of the world’s leading sports and entertainment firms which was acquired by Lagardère Unlimited in 2010. Lagardère Unlimited is now a division of the Lagardère Group (PAR-MMB), a worldwide leader in media, retailing, aerospace, and sports & entertainment. Jonathan received a BA in Economics from the University of Pennsylvania in Philadelphia.

Lorne Segall
Program Director

Lorne currently holds the title of MSBA’s Program Director where he’s responsible for strategic planning and overall management of MSBA’s annual summer program in addition to new brand extensions. His primary projects include spearheading and executing strategies for MSBA’s recruiting efforts, Internship Placement services, Mentorship curriculum, and Speaker Series & Professional Development programming. Lorne’s career trajectory and successes in elevating the MSBA brand can be directly attributed to his experience as a member of MSBA’s inaugural class in 2012.

In his young career, Lorne has already had meaningful work experiences in sponsorship, event management, brand management, social media marketing, talent management and business development. Most recently, he was a Special Projects Manager for Leverage Agency, where he focused on event marketing and logistics for Leverage’s retainer clients.

Lorne has completed internships in athlete marketing at Sprint Management and corporate sales and sponsorship at Lagardère Unlimited (now Lagardère Sports). He also had a brief stint with SDI Marketing in Toronto where he worked on sports-related brand management for PepsiCo brands such as Gatorade, Pepsi Max, and Ruffles.

Lorne graduated with distinction from the John Molson School of Business at Concordia University in Montreal, Canada with a Major in Marketing and a Minor in Accounting. While in school, he was involved as the Co-Chair for the 15th and 16th annual JMSM Sports Marketing Conference, Canada’s largest student-run sports business conference – of which he still advises to this day. He was also a Co-Founder of the Concordia Swarm, a campus club dedicated to creating and fostering school spirit around varsity athletics.

Lorne currently advises aspiring sports business leaders at his alma-mater of Concordia University and has also imparted his wisdom with students at McGill University, NYU, University of Georgia and Rutgers University about how to break into the sports industry. He’s a die-hard Philadelphia Eagles fan and may be the only Canadian who doesn’t follow hockey.

Bailey Weigel
Dean of Students & Marketing Manager

Bailey currently serves as Manhattan Sports Business Academy’s Dean of Students and Marketing Manager. She joined the leadership team in September 2015 following her own completion of the MSBA program.

Bailey’s unique perspective as a former MSBA participant puts her in a prime position to over-deliver in her role as Dean of Students, in which she is primarily responsible for quality control of the student experience. From the moment students are accepted into the program, through their transition into lifelong members of the MSBA Community, Bailey remains enthusiastic and committed to the overall satisfaction and development of the student body.

As Marketing Manager, Bailey spearheads the planning and execution of all MSBA marketing efforts, including market research, CRM, content generation, and social media management.

During her time as an MSBA 2015 participant, Bailey worked for the PGA TOUR on The Barclays tournament staff, where she was single-handedly responsible for the development, implementation and execution of the tournament’s volunteer program. She has a comprehensive marketing background from previous internship experiences with a special concentration in web development, social media strategy and execution, and digital content management.

Bailey graduated summa cum laude from the State University of New York at Potsdam with a B.S. in Business Administration and minors in Communications & Mathematics. She attended SUNY Potsdam on a full academic scholarship, where she also captained the Women’s Basketball team and played as a starter on the Women’s Lacrosse team, earning All-Conference honors in both sports.

Though born and raised in Buffalo, New York, Bailey is a diehard Cincinnati sports fan and eagerly looks forward to witnessing her first Bengals playoff win.

Ryan Hines
Digital & Media Intern

Ryan currently serves as Manhattan Sports Business Academy’s Digital & Media Intern, where he is primarily responsible for facilitating the technical setup and multimedia content capture at all MSBA 2017 events and assisting with digital marketing initiatives including graphic design, social media, and website management.

Ryan is a rising senior at The Ohio State University double majoring in Marketing and Sport Industry. He is a graduate of the university Media, Marketing and Communications Scholars program and is a marketing committee member for TEDxOhioStateUniversity, one of Ohio State’s most accomplished student organizations. This fall he will be joining the Sports Business Industry Cluster program through the Fisher College of Business.

During the school year, Ryan works for Ohio State Athletics Video Services covering all football and basketball events and is a director for Big Ten Network StudentU broadcasts. On the weekends, he directs pay-per-view broadcasts and creates social media content for the world famous Eldora Speedway, where he has worked for 7 seasons. Ryan previously interned at the Greater Columbus Sports Commission as a Marketing & Events Intern.

Born and raised in Pleasant Hill, OH, Ryan is a die-hard Buckeye football, Duke basketball, Cleveland Cavaliers, and New England Patriots fan.

Shannon Van Pelt
Marketing & Communications Intern

Shannon Van Pelt joined the MSBA team in February 2017, when she was brought on board as remote Marketing & Communications Intern. She is incredibly excited to continue her work with MSBA this summer in New York City.

Shannon is a rising senior at Binghamton University, a State University of New York, where she has maintained an impressive 3.7 GPA while pursuing a B.A. in Graphic Design and a B.S in Business Administration with a Concentration in Marketing.

On campus, she is a member of Circle K and the Binghamton University Marketing Association. She also works as an Office Assistant in the Binghamton University Department of Residential Life. Last summer, she worked as an Orientation Advisor and helped over 3,000 new students transition into life at Binghamton University. Off campus, she enjoys cooking and FaceTiming her dog, Kenai.

Next semester, Shannon is looking forward to working as the Production Intern for RVSA Advertising, a local advertising agency that represents a variety of companies in New York’s Southern Tier.